Startups in India and China

17 August 2018

Startups are becoming a major force across many markets in the Asia-Pacific region. We have chosen two articles that focus on startups, both offering advice for business owners and multinationals that want to collaborate with startups. The first article explores the opportunities and challenges  for partnering with startups in India and China. The second offers insights into the use of e-commerce to grow New Zealand startups in China.

What Western companies need to know about partnering with startups in India and China

The two big challenges many Western organisations are currently facing are unsuccessful startup partnerships and increasing competition in emerging markets. These challenges are especially prominent in China and India. However, because these markets are very different, businesses trying to partner with local startups need to approach the challenges in appropriate ways. While China’s economy is organised and has strong state support, India’s economy is more chaotic and institutionally weaker, with less state support. Multinationals that want to partner with China’s or India’s startups need to differentiate from the local competitors (as well as each other) in China; align their partnership with national priorities such as Artificial Intelligence and the Internet of Things; take advantage of local government policies; and remember that in India, multinationals work more closely with private sectors than with the government.

Read the full article on the Harvard Business Review website.

This startup has already sent one million shopping parcels to China - and it's just getting started

E-commerce is helping New Zealand businesses to expand their customer base in China. Online retail is growing at a fast pace, and New Zealand startups can use this channel to help themselves grow in Asian markets. Opportunities in e-commerce are predicted to grow tremendously in the next five years. An online retail channel can help businesses that, due to Chinese law, cannot sell their product through brick-and-mortar retail in this market. Due to New Zealand’s “clean and green” image, products manufactured here are in high demand in China and can be sold at a premium price. One issue faced by New Zealand exporters is being able to provide the volume of products demanded by Chinese consumers; however, this means that there are more opportunities for new startups to enter and grow in the Chinese market.

Read the full article on the New Zealand Herald website.

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