Time to refocus on Japan

19 December 2018

The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTTP) will come into effect on 30 December 2018, and is set to create greater opportunities for trade between Japan and New Zealand than ever before. While many New Zealand businesses are focusing on China, the signing of the CPTPP means it is time for kiwi exporters to refocus on Japan.

The CPTPP will bring significant tariff reductions, which are expected to create a competitive advantage for New Zealand exporters, in particular due to the strong Japanese demand for premium New Zealand products. For kiwi businesses wanting to make the most of this opportunity, it is important to get product marketing and presentation right, while ensuring that their products are not infringing on pre-existing trademarks and protecting their brand reputation. Doing rigorous research about the market and obtaining good local advice are therefore a must.

While Japanese consumers already perceive New Zealand brands as high quality, natural and organic, it is vital for New Zealand businesses to develop deep personal connections and keep to traditional business etiquette with potential Japanese business and retail partners.

Exporter Today provides further valuable advice for New Zealand businesses wanting to engage with the Japanese market and consumers.

Read the full article on the Exporter Today website.

Other stories in this edition of Asia Echo: