Digital and virtual trends in Asia

30 October 2018

Technological and virtual trends in Asia are already having a major impact on businesses and consumers around the world and are expected to continue their influence in the future. The first article focuses on what digital finance trends in Asia mean for the business world, while the second article looks at the rising use of virtual vloggers as social influencers and product promoters.

What Asia's technology trends mean for the rest of the world

Asia’s financial technology and digital innovation developments are having a significant impact on the rest of the world by enabling greater inclusion of people in the financial system. This inclusion allows more Asian consumers to use financial services, to invest and save and in this way contribute to economic growth in the region. The growing usage of new financial technologies not only enables higher inclusion of consumers but also allows greater participation of small businesses in markets across the world. However, while these technology trends provide major benefits for markets and businesses, they also create further challenges around consumer privacy and the rights to control personal data. Despite these issues, further technological innovation will enable inclusive economic growth and create opportunities. Businesses and governments can promote this growth further by working together to encourage consumers to learn about and use new technology systems.

Read the full article on the Forbes website.  

The virtual vloggers taking over YouTube

The use of digital, anime-style cartoons or ‘virtual YouTubers’ to promote and sell products and services on YouTube is quickly increasing in popularity and companies are starting to invest heavily in this ‘virtual talent’. This rising trend is predicted to completely alter the future of marketing and has the potential to become a major new industry as virtual and augmented reality technologies continue to improve at a fast pace.

Virtual vlogger videos are created by using technology (mixing voice acting, motion-tracking technology and animation software) to transform a human performer into a digital influencer to promote products and services or to act as brand ambassador. While the use of these vloggers is still mostly limited to Japan, there is a growing demand for this technology in other countries as consumers increasingly prefer digital or animated personalities over live-action ones. Consumers (especially from younger generations) are also becoming more comfortable interacting with avatars rather than real people. While this technology may appear to be more expensive than using real bloggers, digital avatars can be more versatile (can easily be made to appear in video games and VR platforms), be easily altered in appearance and personality and offer businesses limitless creative ways to attract new customers and ensure brand loyalty in the future.

Read the full article on the BBC website

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